5 Internet Marketing Tactics You Can Use To Increase Traffic & Sales
By Nicholas Hurd
If increased visitors and sales are important to you, then these Internet Marketing tactics are for you. Getting more Internet traffic usually means sales. If you haven’t done so already you need to tune your SEO to get more visitors from search. In addition, your Internet marketing should include a presence in social media that is tailored to keep you in the top of search results.
Being at the top of search engine results is just not enough for your site to sell for you and make money. You need to generate buzz and let happy customers generate traffic for you. Word of Internet on social media is the new word-of-mouth and this makes every client that buys from you a potential salesperson that you do not have to pay.
The following five tactics have been proven to increase traffic to your website or social media page and will generate sales. You have to have a product or service that people want. These tactics in and of themselves will not sell poor quality.
You must have done all of your homework to identify your market. It does not matter if you are going local or seeking a niche, these tactics will not work unless you do the market analysis so that you know who to target with these methods that will increase your traffic and sales.
Automated Email Campaigns
This is simply the modern version of the ad mailers that are still being used to get people interested in a business, a product, or a service. You need to understand that interest precedes sales. Getting people interested in your business is what automated email campaigns do for you.
The trick to success with this tactic is not to overdo. If you bombard the same people with the same message you will end up losing clients because they do not want the aggravation of constant sales emails that they consider to be spam.
This is where you market research comes in. If you know the demographics of your target market then you can refine any email list to be more productive in making sales.
A strong headline is crucial to getting your emails opened. If they aren’t opened your message will never be seen.
Your emails have to be different from your competition. Graphic content, coloring of verbiage, and photos of products you have specials on are ways to get attention that sells.
If you don’t already have an auto-responder program on you computer there are several options available.
If you have a WordPress blog there are plugins that will perform the task for you, like MailPoet. These plugins are free and usually have a “Pro” version for an additional fee.
Auto-responder services, like Aweber, Mail Chimp, Getresponse, and Constant Contact that provide a way to manage your email lists and send automated emails.
The advantages of the auto-responder services are they:
- Monitor addresses they send mail from to ensure they are NOT blacklisted
- Can automate the process of moving a person from one email list to another
- Have tools that can help you analyze how your email campaigns are doing
Run a Contest
People like to win “free” stuff. Every casino in the world makes money by having contests and so can you. To use this Internet marketing tactic, you do not have to give away the moon and stars to attract new clients. Do the simple thing. Give away one of your more appealing and more expensive products.
You give away what you sell or make because that gets people talking. Anyone that wins something is bound to brag about winning and that means they are a premiere salesperson for your business.
Using an email campaign that includes a contest is one way to employ two tactics at the same time that will increase traffic to your business.
Have a Strong Call to Action
People need a push to take action. As a business owner you already know this because you often have to push your staff to get the best from them.
This same simple idea works for getting more people to buy once they visit your site and it works extremely well in increasing traffic.
The idea is to nudge your clients or prospective clients into buying from you without producing any fear in them. The most effective fear elimination tools are free trials, no obligation statements, and a sense of urgency.
You create convenience and a sense of urgency by having a button to click right beside the call to action. You want the color of the button to be eye-catching and it should be large enough to appear almost irresistible.
A call to action, regardless of how well worded or how strong, is utterly useless unless your client actually gets something from their effort. This simply means that you have to prepare to be able to deliver on what you say you can. If you cannot deliver then, do not lose clients by saying that you can.
Use Live Chat on Your Website
People love to talk. Part of the need to talk is that no one listens to most people. You can take advantage of the need to talk by having live chat on your website.
You should use live chat in two ways on your website. One way is to let customers talk about your product or service. Again, this is simply letting your client sell for you.
The second reason you want live chat is immediate customer service. If a client can drop into a chat room and has any problem with your product or service attended to in minutes then you just made a convert that will not only buy from you again and again but will sing your praises to everyone that they know.
Talk sells and responsive customer service sells.
Referrals are again another Internet marketing tactic that gets your clients sell for you.
The simplest way to boost referrals is to identify the clients that love you. And, the time frame that the love affair lasts. Determine how long a given demographic is going to rave about your product or service. Once you have that information, you know when to time the next great change in your service or your newest product release.
The simple idea is to keep your clients raving about your business. Do that by keeping them constantly excited with new and different products. This effort should not be much of a burden on your business or financial picture, That’s because the love affair usually lasts between two and four months before interest starts to drop.
Do not wait for referrals. You need to ask for them. A simple line that says “if you like us then tell your friends” may be all you need. You never get anything unless you ask for it.